Our Niceville Team
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Luke Lee Owner & General Manager
Luke Lee is a Virginia native, born in Fairfax but raised in Maryland. Having lived across the East Coast — Virginia, North Carolina, and Florida — he eventually planted roots in Niceville. A veteran with nearly a decade of Army service, including time with the 82nd Airborne Division and 7th Special Forces Group (Airborne), Luke has always been drawn to challenges that push him beyond his limits.
An avid traveler and food lover, Luke has explored all across the United States and internationally through Japan, Korea, and Vietnam. Fluent in English and Korean, he has a natural curiosity for different cultures and an appetite for trying new cuisines wherever his travels take him. Japan remains his favorite destination so far, both for the scenery and the food.
When he's not working, Luke is out exploring — whether that's discovering a new city or tackling a mountain trail. With a passion for rugged terrain, he's hiked some of the world's most breathtaking landscapes — from the granite cliffs of Yosemite National Park in California to the iconic summit of Mt. Fuji in Japan and the misty peaks of Fansipan in Vietnam, the highest mountain in Southeast Asia. For Luke, the mountains are never done calling.